CPG Sales Director

Arva is a machine learning software-based SaaS company focused on optimizing agricultural practices. They are seeking a Director of CPG Partnerships & Channel Sales to develop and execute the CPG sales channel and partnership model, driving demand and revenue growth through partner alignment and performance management.

Responsibilities:

• Design and execute a CPG sales channel partnership strategy aligned to Arva’s commercial and growth objectives
• Identify, segment, and recruit CPG partners based on defined selection criteria and strategic fit
• Establish clear partner roles, responsibilities, and deliverables to ensure alignment, scalability, and repeatability
• Define and standardize partner onboarding, training, and enablement materials, including sales messaging, tools, and resources
• Develop and manage partner sales processes, compensation structures, and commercial terms in partnership with internal stakeholders
• Own ongoing partner relationship management, including performance tracking, issue resolution, and continuous improvement
• Establish performance metrics, reporting dashboards, and KPIs to measure partner effectiveness and revenue impact
• Implement a governance framework for partner communication, escalation, and decision-making across the lifecycle
• Collaborate with internal Sales, Product, Science, and Customer Success teams to ensure partner alignment and execution
• Drive expansion opportunities within existing CPG partner organizations and across downstream buyer networks