Key skills
Enterprise cybersecurity salesAccount-Based Marketing (ABM)Marketing Qualified Leads (MQLs)Sales Qualified Leads (SQLs)CRM managementHubSpotSalesforceSales automation toolsProspecting platformsCybersecurity MSSPsSIEMEndpoint securityCloud security solutionsResults-driven mindsetwritten and verbal communicationCRMLeadershipCommunicationSalesCloud Security
About this role
UST is a company focused on cybersecurity services and platforms, seeking a proactive Sales Development Representative (SDR) to drive engagement with target accounts. The role involves managing lead qualification, maintaining CRM records, and collaborating with the sales team to enhance outreach efforts.
Responsibilities:
- Conduct regular (6-8 per month) 1:1 meetings with the sales team to align on priorities and support their outreach efforts
- Follow up diligently with target accounts and Account-Based Marketing (ABM) lists provided by sales
- Own and manage inbound and outbound lead qualification, ensuring all sales opportunities are maximized
- Engage with all marketing-generated leads (MQLs and SQLs) daily, ensuring no lead goes untouched
- Maintain accurate and detailed records of all outreach activities, including calls, emails, and meetings in the CRM
- Consistently refine and improve prospecting strategies by analyzing past interactions and engagement trends
- Take full ownership of CRM updates, ensuring data accuracy with detailed notes, property updates, enrichment, and pipeline health
- Fill out ad-hoc reports as needed to provide insights into lead generation, conversion rates, and other key sales metrics
- Ensure seamless communication between sales, marketing, and leadership through real-time data updates and insights
- Take initiative in proposing new ideas for improving the prospecting and lead conversion process
- Leverage company tools and software to optimize efficiency and gain a competitive edge in outreach
- Stay up to date on industry trends, cybersecurity threats, and competitor activities to enhance outreach messaging
Requirements:
- At least 5+ years of enterprise cybersecurity sales or related experience
- Strong understanding of ABM strategies, MQLs, and SQLs
- Excellent CRM management skills (HubSpot, Salesforce, or similar)
- Experience with sales automation tools and prospecting platforms
- A proactive and results-driven mindset with a passion for tech sales
- Strong written and verbal communication skills
- Proven track record of generating SQLs and meetings for the sales team
- Experience working with cybersecurity MSSPs, or security vendors
- Familiarity with SIEM, endpoint security, or cloud security solutions
- Past success in high-growth or startup environments