Klaviyo is a company that empowers creators to own their destiny by making first-party data accessible and actionable. They are seeking a Senior Director of Growth Marketing to shape customer acquisition strategies, build an experimentation engine, and lead a growth team focused on AI-driven marketing efforts.
Responsibilities:
- Own sign-up volume, new logo acquisition, and Growth ARR — and build the strategy, team, and operating rhythm to hit them consistently
- Build an experimentation engine — a continuous test-and-learn cadence that turns Klaviyo’s scale into a structural advantage
- Identify and build new sources of demand — partnerships, integrations, emerging platforms, and distribution channels that meet buyers where they already are and expand Klaviyo’s reach beyond owned channels
- Lead Klaviyo’s growth team as an AI-first organization — actively building AI-powered workflows, running experiments with emerging tools, and raising the bar for what’s possible in how we acquire, convert, and expand customers. This isn’t about staying current; it’s about leading from the front
- Shape the integrated growth plan — synthesizing what’s working across campaigns, paid media, digital, and product into a coherent, high-conviction strategy
- Partner deeply with the Director of Growth in R&D to connect marketing motion with product-led acquisition — so the handoff from sign-up to activated customer is as tight as possible
- Translate growth performance into clear, confident narratives for senior leadership — connecting sign-ups, ARR, and investment in a way that accelerates decision-making
- Spot what’s next before it shows up in the numbers — surfacing risks, emerging opportunities, and the bets worth making before the window closes
- Build and develop a team of growth experts who are sharp, fast, and genuinely motivated by the mission