Product Manager

Smirk Health is building the AI-powered healthcare benefits infrastructure for the modern workforce. As Product Manager, Growth, you will own the full funnel from discovery to coverage, focusing on removing friction and running experiments to improve metrics related to acquisition, activation, and retention.

Responsibilities:

• Acquisition, activation, and retention across the Smirk product — identify where people drop off and ship the changes that fix it
• A rigorous experimentation program: form hypotheses, design tests, read the data, and make the call — building a culture where we learn in days, not quarters
• The funnel metrics that matter — conversion, activation rate, retention, CAC, LTV — using them to find the biggest levers and prioritize what ships next
• Onboarding optimization, so people go from "interested" to "covered" with as little friction as possible
• Lifecycle strategies — re-engagement, habit formation, and upsell — that keep members active and confident in their coverage
• Direct collaboration with the founders to shape what we build and why
• Shipping quickly, learning quickly, and keeping the loop tight

Requirements:

• 7+ years of product management experience, with meaningful time in growth, lifecycle, or PLG roles at a consumer company
• Proven track record improving acquisition, activation, and retention through experimentation — not just launching features, but moving metrics
• Built 0→1 products that shipped to real users and scaled, or led major growth initiatives with measurable impact
• Strength in consumer-facing products that simplify complex decisions — healthcare, fintech, insurance, or marketplaces
• Fluent in funnel analytics, A/B testing, and experimentation platforms
• Comfortable across both B2C and B2B2C growth motions
• Strong grasp of growth metrics (CAC, LTV, conversion, retention, payback) and the ability to translate data into a prioritized roadmap
• Build and ship with AI-native workflows
• Strong judgment about which details matter most, and the ability to make sharp tradeoffs with limited resources and tight timelines
• Default to experimentation over debate — run the test, read the data, make the call
• Strong taste paired with humility, and genuine care for the people on the other side of the screen
• Clear communicator across engineering, design, marketing, and executive audiences
• Able to work on Central Time
• Healthtech, insurtech, fintech, marketplace, or embedded distribution experience
• Familiarity with portable benefits, ICHRA, or nontraditional workforce models
• Seed or Series A startup experience
• Hands-on experience building onboarding flows, activation loops, or PLG systems
• Experience scaling growth inside regulated or multi-stakeholder ecosystems