CRM Marketing Manager

IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are seeking an experienced and results-driven CRM Marketing Manager to join our growing marketing team, where you'll take ownership of CRM strategy, customer segmentation, and lifecycle campaigns across multiple products.

Responsibilities:

• Lead the strategy and execution of multi-product, segment-based customer lifecycle marketing plans
• Build and automate lifecycle campaigns using Braze to deliver scalable, personalized experiences
• Partner with analytics, engineering, and BI teams to ensure data quality and campaign accuracy
• Execute multi-channel campaigns (email, SMS, push, in-app, WhatsApp) aligned with business goals and time-sensitive promotions
• Monitor and report on KPIs; proactively adjust tactics to meet performance targets
• Use Amplitude, Braze, and AI tools for A/B and multivariate testing, segmentation, and message optimization
• Manage campaign calendars, promotional timelines, and content workflows to ensure flawless execution
• Review, edit, and proofread marketing content with a critical eye for quality and clarity

Requirements:

• Bachelor's degree
• 5+ years of CRM/lifecycle marketing experience with a strong grasp of audience segmentation
• 3+ years of hands-on experience using Braze or Amplitude for multi-channel campaign management and analytics
• Strong understanding of customer engagement across email, SMS, push, mobile app, and WhatsApp
• Analytical mindset—you thrive on turning data into insights and measurable outcomes
• Excellent project management skills with the ability to juggle multiple products and timelines
• A proactive, self-starting attitude and the ability to work independently or cross-functionally
• Detail-oriented, organized, and passionate about driving results