Senior Digital Marketing Manager - Contract /Maternity cover.

Yaz Associates GmbH is seeking a Senior Digital Marketing Manager for a maternity leave cover to enhance their digital marketing presence. The role involves developing and executing digital strategies across various channels to drive online growth and optimize performance.

Responsibilities:

• Develop and implement digital plans aligned with business goals
• Manage SEO, PPC, social, email, and content campaigns
• Track KPIs, analyze data, and optimize for ROI
• Guide keyword strategy, content planning, and on‑page optimization
• Oversee content calendars, engagement, and community growth
• Manage updates, CRO, and user journey improvements
• Allocate and monitor digital marketing spend
• Work with sales, product, and creative teams

Requirements:

• Strong knowledge of SEO, SEM, paid media, and analytics tools
• Experience with CMS platforms and marketing automation
• Excellent communication, project management, and analytical skills
• 3–7 years of digital marketing experience with proven campaign results