Marketing Technology Manager

Cresco Labs is one of the largest public operators in the cannabis industry, focused on normalizing and professionalizing cannabis through their dedicated teams. They are seeking a Marketing Technology Manager to support corporate and retail marketing initiatives, ensuring data integrity across marketing systems and coordinating project execution with cross-functional teams.

Responsibilities:

• Oversee data flow and integrity between marketing systems (CRM, CDP, analytics, ad tech, and content platforms), ensuring consistency and quality across all channels
• Develop processes for the resolution of technical challenges and client complaints in conjunction with technology owners and operational management
• Support post-launch maintenance, change management, and user enablement for new systems, including creating process documentation, SOPs, and user guides
• Resolve or escalate technical issues within defined channels for optimal resolution speed and quality
• Coordinate cross-functional resources — including engineering, data, and external agencies — to plan, execute, and deliver marketing technology projects on time and within scope
• Work within our internal ticketing system to resolve, escalate, and deploy solutions to end users and internal team members adhering to all SLA standards
• Ensure successful adherence to team KPI’s regarding time to resolution, response times, and end user satisfaction
• Responsible for planning, coordinating and executing technical components of a project
• Work with the entire information technology team, from engineers to service desk

Requirements:

• Bachelor's degree in IT Management, Information Systems, business, or a related field from an accredited university or institution or equivalent work experience
• 3-5 years specifically in IT or Marketing related fields
• Competent analytical skills and business acumen; analytical thinking, problem-solving; detail-oriented, committed to a high level of accuracy; track record of managing multiple projects concurrently
• Ability to communicate professionally & effectively to both technical and business teams, across all levels of the organization, with demonstrated ability to interact credibly with executive management
• Ability to adapt quickly to new and changing business and technical environments
• Experience with digital transformation and customer experience improvement initiatives a plus
• Acquisition due diligence and integration experience a plus
• Minimal travel required, up to 10% of the time for on-site store support and annual meetings
• Must have a valid driver's license
• Must be 21 years of age or older to apply
• Must comply with all legal or company regulations for working in the industry
• The company does not offer employment-based visa sponsorship for this role or any other position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without the need for current or future sponsorship at any time