Marketing Operations Manager, Email & AI

OpenSesame is the trusted partner for workforce reinvention in the age of AI. They are seeking a Marketing Operations Manager who will own the email channel operations, ensuring effective execution, performance, and compliance while leveraging AI to enhance marketing efforts.

Responsibilities:

• Complete onboarding and gain access to all systems (HubSpot, SFDC, Asana, Claude, Qualified, ChatGPT, etc.)
• Meet key stakeholders across growth marketing, RevOps, sales, and GTM ops; join campaign status meetings and begin contributing
• Review current email governance standards, segmentation logic, compliance requirements (GDPR, CAN-SPAM), and baseline email performance metrics
• Shadow and support 2–3 live campaigns across email, webinar, and event channels
• Audit HubSpot — workflow organization, campaign folder hygiene, and AI features currently activated vs. available (including Breeze)
• Review lead lifecycle stages, scoring model, UTM tracking framework, and campaign reporting structure
• Independently own the build, QA, and launch of 3+ campaigns across email, webinar, event, or partner channels
• Own email operations end-to-end — segmentation, sends, deliverability monitoring, compliance, and performance reporting
• Map and document current campaign ops processes — intake, build, QA, and launch — for at least two recurring campaign types
• Build and launch your first agent
• Draft a structured intake checklist and Asana template for campaign requests
• Contribute optimization ideas based on email performance data — segmentation, timing, subject lines, CTAs
• Own the email channel end-to-end — including a defined testing roadmap and ongoing performance optimization
• Build and launch at least one AI-powered nurture sequence with improved personalization or segmentation tied to a specific funnel stage or ICP segment
• Lead a campaign retrospective using a HubSpot dashboard you've built — share findings and recommendations with the marketing team
• Contribute at least one documented, scalable workflow to the team's shared AI playbook
• Partner with relevant stakeholders to finalize and socialize an org-wide campaign intake and ops process

Requirements:

• Proven examples from your career that show you can do this job
• Experience building systems, driving alignment, and creating impact at scale
• Hands-on experience with tools like Claude, ChatGPT, and HubSpot Breeze
• Ability to care about the experience on the other end of every email you send
• Energized by building systems that scale
• Thrives in a team that moves fast and values impact
• Experience with best-in-class tools including HubSpot, Salesforce, Qualified, Clay, and Asana
• Curiosity and drive to push what's possible with marketing tools