Digital Marketing & Sales Specialist

Apption Software is a dynamic data, AI, and software consulting company that partners with leading government and private organizations to deliver innovative solutions. They are seeking a creative, results-driven Digital Marketing & Sales Specialist to support their marketing initiatives and sales growth, focusing on content creation, social media management, and lead generation.

Responsibilities:

• Contribute to content creation for blogs, newsletters, case studies, industry news, company updates, and other marketing channels
• Produce collateral, videos, and graphic design materials using Canva, PowerPoint, and Figma
• Organize and lead virtual events such as webinars and assist in hosting 'The Apption Data Podcast.'
• Produce edited video content with Canva
• Manage a posting schedule and calendar of events
• Oversee Apption’s social media channels, including LinkedIn
• Generate monthly content themes and develop engaging collateral
• Create and execute digital marketing campaigns across social media platforms
• Analyze and report on campaign performance using LinkedIn Analytics, Google Analytics, Hubspot, and other tools
• Collaborate closely with the product and executive teams to align messaging with Apption's value offerings
• Assist with website design ideas and manage updates with the web development team
• Conduct internal outreach for content ideas and team updates
• Stay updated on industry events, trends, and partnership opportunities
• Conduct market research on target industries, personas, and the competitive landscape
• Generate lead lists through research based on Ideal Customer Profiles (LinkedIn, ZoomInfo, online channels)
• Measure performance of MQL (Marketing Qualified Lead) generation
• Follow up and triage with inbound MQLs to the sales team from HubSpot form submissions, emails, and conferences
• Perform outbound sales initiatives, including cold calls, email outreach, and follow-ups
• Maintain the CRM system (HubSpot) to ensure timely follow-ups
• Conduct discover calls, and schedule demo meetings with the right stakeholders on our team
• Assist in preparing proposals and creating quotes
• Attend in-person events (conferences, showcases, partner events) to generate leads and promote Apption's brand awareness