Content Marketing Specialist

Boom is on a mission to level the playing field for renters in the US by providing flexible and affordable housing solutions. The Content Marketing Specialist will create high-quality content to drive awareness and engagement across various customer touchpoints, collaborating with multiple teams to ensure content accuracy and effectiveness.

Responsibilities:

• SEO-driven content creation: Write and optimize blog content that targets relevant keywords, supports organic growth, and aligns with product and market priorities
• Customer stories & case studies: Conduct customer interviews and turn real-world outcomes into structured case studies and customer-facing stories
• Email & lifecycle content: Write marketing emails, newsletters, and campaign copy that support product adoption, feature awareness, and ongoing engagement
• Product & launch content: Create customer-facing guides, help content, and launch assets that clearly explain new features and updates
• Thought leadership: Write long-form and short-form thought leadership content that reflects Boom’s point of view on property management, financial services, and the renter lifecycle
• Press & announcements: Draft press releases and supporting content for company news, partnerships, and product launches
• Cross-functional collaboration: Partner with product marketing, growth, customer success, and leadership to gather insights, align on messaging, and ensure content accuracy
• Editorial planning: Contribute to content calendars, briefs, and planning to support consistent output across channels
• Quality & consistency: Ensure all content is accurate, on-brand, well-structured, and detail-oriented, with a strong editorial standard

Requirements:

• 2+ years of professional content writing experience
• Experience writing B2B and/or SaaS content (blogs, case studies, product content, or lifecycle emails)
• Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and search intent
• Exceptional attention to detail and comfort owning content from draft through final review
• Ability to translate complex product features and workflows into clear, customer-friendly language
• Strong written communication skills with a concise, structured writing style
• Comfort collaborating cross-functionally in a fast-paced, evolving startup environment
• Experience working with content management systems and basic marketing tools
• Experience in PropTech, fintech, or property management is a plus, but not required