Director of Growth Marketing

Arbiter is a category-leading SaaS platform serving K-12 athletic departments, and they are seeking a Director of Growth Marketing to own marketing-sourced revenue outcomes. This role involves building and scaling a lead generation engine, managing budgets, and ensuring performance across various marketing channels.

Responsibilities:

• Build, own, and execute the growth plan required to achieve marketing-sourced bookings
• Translate revenue goals into weekly lead and pipeline targets
• Establish and maintain a disciplined weekly execution cadence that delivers the lead volume required to achieve monthly, quarterly, and annual revenue targets
• Drive performance across email, nurturing, in-product, content, webinar, tradeshow, and social media marketing channels
• Continuously identify constraints and initiatives leading to consistent incremental growth
• Own dashboards and reporting in Salesforce and HubSpot
• Build forecast models connecting spend, volume, and bookings
• Run cohort and post-mortem analysis
• Use data to drive prioritization and pivots
• Lead the lead generation team with clear expectations
• Own and manage growth marketing budget and reallocations
• Lead with urgency, accountability, and hands-on execution

Requirements:

• 5+ years in growth or demand marketing
• 3+ years leading revenue-accountable teams
• Experience in high-velocity SaaS sales environments
• Strong analytical and execution orientation
• Hands-on leader who owns outcomes
• Salesforce and HubSpot expertise
• Cross-functional communication and partnership
• Experience selling into K-12 or education markets
• ZoomInfo expertise
• AI implementation experience