Brand Content Lead (AI & Healthcare Marketing)

Russell Tobin's client, a health benefits administration platform company, is hiring a Remote Senior Brand Content Lead. This role seeks a versatile storyteller who can leverage AI for content production while maintaining a strong brand voice, leading the creation and execution of marketing content across various channels.

Responsibilities:

• Manage and optimize AI writing tools such as Writer.ai, Google Gemini, and Claude to accelerate and scale content production across marketing channels
• Design and orchestrate AI-powered content systems and workflows, including prompt engineering, model training, and cross-channel content adaptation
• Write and edit original B2B marketing content including social posts, advertisements, blogs, white papers, thought leadership articles, SEO landing pages, and lifecycle campaigns
• Develop compelling event and experiential marketing narratives including webinar scripts, keynote talking points, booth messaging, and event copy
• Collaborate cross-functionally with Brand, Product Marketing, Growth, and Communications teams to translate complex concepts into engaging and accessible messaging
• Review and refine AI-generated content to ensure alignment with brand voice, accuracy, compliance, and quality standards
• Build feedback systems that leverage content performance data to continuously improve messaging and content effectiveness
• Present copy concepts to stakeholders and champion clear, member-centric storytelling across all communications

Requirements:

• Minimum 5 years of copywriting experience within agencies, B2B tech, HR tech, healthcare, or related industries
• Bachelor's or Master's degree preferred in communications, marketing, creative writing, healthcare, business, public policy, or related fields
• Demonstrated experience building AI-driven content systems, prompt libraries, automated quality checks, and scalable personalization workflows
• Strong ability to write across multiple formats, from short-form advertising copy to long-form thought leadership and webinar scripts
• Excellent editorial judgment with experience balancing storytelling, technical translation, and brand consistency
• Passion for simplifying complex concepts and delivering clear, engaging messaging
• Exceptional attention to detail and ability to manage multiple content streams simultaneously
• Portfolio featuring thought leadership, growth marketing campaigns, and experiential/event content
• Familiarity with healthcare, health insurance, or digital health terminology and concepts
• Experience managing high-volume content operations with governance and compliance processes across channels