Senior Member Marketing Manager

Headspace is a company dedicated to providing accessible mental health support. The Senior Member Marketing Manager will design strategies to drive member enrollment, activation, and engagement across health plan and employer clients, while collaborating with various teams to optimize marketing efforts and ensure consistent messaging.

Responsibilities:

• Partner with client success to design and execute employer and member-facing enrollment and engagement strategies that support client goals such as utilization, retention, and value realization
• Consult with employer clients to understand workforce demographics, benefit structures, and communication channels, tailoring marketing approaches to maximize relevance and adoption
• Lead the development and execution of integrated marketing plans, including open enrollment, launch campaigns, and ongoing engagement initiatives across digital and employer communication channels
• In partnership with the Lifecycle team, design and optimize member lifecycle programs from activation and onboarding through long-term engagement and re-engagement — tied to measurable utilization outcomes
• Translate health plan brand, compliance, and regulatory requirements into clear, compelling client-facing marketing assets and toolkits
• Collaborate cross-functionally with Health Plan Sales, Employer Success, Product Marketing, and Creative teams to ensure consistent messaging and seamless execution
• Analyze enrollment and engagement performance data to identify gaps, optimize campaigns, and recommend continuous improvements across accounts
• Act as a subject-matter expert on payer-sponsored benefit models, sharing insights to inform broader go-to-market strategy
• Manage multiple concurrent health plan-sponsored employer workstreams, ensuring high-quality delivery in a fast-paced, cross-functional environment

Requirements:

• High degree of comfort working in ambiguity and influencing without authority
• 7-10+ years of experience in B2B, B2B2C, or healthcare marketing, consulting, or client services, ideally within health plans, employer benefits, digital health, or HR tech
• Proven ability to design and execute enrollment and engagement campaigns that drive measurable outcomes across member populations
• Demonstrated experience serving as a strategic influencer to complex stakeholder groups, including external clients and internal partners
• Strong understanding of employer-sponsored benefits and the role health plans play in delivering and promoting value-added solutions
• Excellent project management skills, with the ability to juggle multiple priorities and align cross-functional teams
• Data-driven mindset, with experience using insights and performance metrics to inform recommendations and optimization
• Exceptional written and verbal communication skills, with the ability to translate complex concepts into clear, employer-ready messaging
• Experience working directly with health plans, brokers, consultants, and employer clients
• Familiarity with behavioral health, mental health, or wellbeing solutions
• Experience supporting open enrollment, large-scale benefits, and executing member outreach
• Background in marketing consulting or client-facing strategy roles