Product Marketing Manager

CareerPlug is an innovative software company that empowers teams to grow by providing effective recruiting and HR software for small businesses. The Product Marketing Manager will be responsible for translating the company's positioning into impactful messaging and content that resonates with a specialized audience, ensuring successful product launches and customer engagement.

Responsibilities:

• Translate positioning into feature-level messaging
• Take CareerPlug's established brand positioning and operationalize it at the feature, integration, and product update level
• Build the talk tracks, customer outcomes, and language the rest of the company uses to talk about features
• Pressure-test feature messaging with sales and partner-facing teams to make sure it works in the real conversations they're having
• Write product content that inspires prospective and current customers
• Author GTM blog posts for product launches and integration announcements
• Write product page copy, plan and pricing page copy, integration page copy, and feature page copy
• Draft customer-facing emails for product updates that warrant them, in partnership with the Director of Marketing
• Some posts will go out under your byline. Others will be bylined by senior leaders depending on the topic and audience
• Build a consistent customer story practice
• Surface, capture, and turn customer experiences into case studies and shorter-form stories
• Make sure customer stories show up across product pages, sales enablement, social channels, and announcements
• Maintain a current library segmented by industry, franchise size, and use case
• Own product-related sales enablement
• Build and maintain the product-specific assets sales and partner-facing teams need: screenshots, gifs, feature talk tracks, and demo flow guidance
• Be ready to produce new screenshots and gifs continuously as the product evolves
• Keep our demo environment ready for prime time
• Maintain a demo environment that is always current, clean, and ready for sales calls, webinars, screenshots, and product content
• Establish and follow a refresh cadence so the environment never falls behind the product
• Use data and insights to inform the work
• Pull and interpret customer engagement data, product usage metrics, and content performance independently
• Maintain ongoing awareness of the competitive landscape and bring relevant intelligence into positioning and messaging decisions
• Have a point of view on why something isn’t performing
• Work with data the Director of Marketing provides and know the right questions to ask about it
• Contribute to email programs and webinars owned by other teams
• Provide product-accurate copy, screenshots, customer quotes, and feature talk tracks to the email programs owned by the Director of Marketing
• Provide demos, screenshots, and feature explanations for webinars owned by other teams
• Over time, build a product-led webinar program: feature-specific best practice demos that show customers how to achieve specific outcomes using CareerPlug

Requirements:

• 3 or more years in B2B SaaS product marketing, content marketing, or a closely related role with significant writing and product-adjacent work
• Strong writer with samples or a portfolio that demonstrates clear, audience-aware product writing
• Demonstrated experience translating product capabilities into customer-facing content (blog posts, web pages, sales enablement, case studies)
• Ability to independently pull and interpret marketing and product performance data (customer engagement, usage metrics, content performance, competitive signals) and use it to improve creative decisions
• Comfort working in modern marketing and design tooling (e.g. Asana, HubSpot, Figma, Loom, Canva) and a willingness to learn what you don't know
• Experience interviewing customers and turning their stories into usable assets
• Ability to manage multiple launches and content workstreams simultaneously without dropping details
• Familiarity with the franchise industry, either as a marketer who has worked with franchise brands or through direct experience in franchise systems
• Experience marketing to two-sided or multi-stakeholder audiences (platforms, marketplaces, or software with both a buyer and an end user)
• Background in or exposure to HR tech, workforce management, or recruiting software