Digital Marketing & Content Creator — Faith-Based Clinical Wellness Brand (NOT a Basic VA Role)

RAW Global Industries is a faith-centered, clinical holistic wellness brand seeking a Digital Marketing & Content Creator. The role focuses on creating and managing content across TikTok, Instagram, and email marketing to engage and convert the audience, while reflecting the brand's voice and values.

Responsibilities:

• Create, film concept direction, edit, and post a minimum of 4 to 5 TikToks per week in our brand voice
• Write hooks, scripts, and captions that educate, inspire, and convert
• Stay current on trends and adapt them to our clinical, faith-integrated wellness positioning
• Include clear CTAs in every video driving traffic to ---------- or our Clarity Call booking page
• Monitor analytics weekly and adjust based on what is converting, not just what is getting views
• Create and schedule weekly content calendars minimum two weeks in advance
• Design graphics using Canva Pro
• Edit Reels and short-form video using CapCut or equivalent
• Write captions that are brand-accurate, educational, and built to convert
• Repurpose content across platforms strategically
• Write and send weekly email campaigns with strong CTAs
• Build welcome sequences, nurture flows, and re-engagement automations
• Treat email as a sales channel — open rates, click rates, and bookings are the measure of success
• Respond to DMs and comments in our brand voice
• Support warm lead follow-up and booking processes
• Collaborate with our customer support VA to align content with active outreach

Requirements:

• Create, film concept direction, edit, and post a minimum of 4 to 5 TikToks per week in our brand voice
• Write hooks, scripts, and captions that educate, inspire, and convert
• Stay current on trends and adapt them to our clinical, faith-integrated wellness positioning
• Include clear CTAs in every video driving traffic to the website or our Clarity Call booking page
• Monitor analytics weekly and adjust based on what is converting, not just what is getting views
• Create and schedule weekly content calendars minimum two weeks in advance
• Design graphics using Canva Pro
• Edit Reels and short-form video using CapCut or equivalent
• Write captions that are brand-accurate, educational, and built to convert
• Repurpose content across platforms strategically
• Write and send weekly email campaigns with strong CTAs
• Build welcome sequences, nurture flows, and re-engagement automations
• Treat email as a sales channel — open rates, click rates, and bookings are the measure of success
• Respond to DMs and comments in our brand voice
• Support warm lead follow-up and booking processes
• Collaborate with our customer support VA to align content with active outreach
• Have created short-form video content yourself — not assigned it to someone else
• Understand how to move someone from a first view to a purchase through content sequencing
• Can write in a brand voice that is clinical, faith-forward, warm, and premium
• Are self-directed and deliver without being chased
• Have worked in wellness, health, or faith-based brands and understand this audience
• Can only do strategy and need others to execute
• Have never personally created TikTok content
• Need constant instruction to produce weekly deliverables
• Cannot show documented results from previous content you have created