Product Marketing Manager

CareerPlug is an innovative software company that empowers teams to grow by providing effective recruiting and HR software solutions. They are seeking a Product Marketing Manager to translate product positioning into effective messaging and content that resonates with their target audience, particularly in the franchising sector.

Responsibilities:

• Translate positioning into feature-level messaging
• Take CareerPlug's established brand positioning and operationalize it at the feature, integration, and product update level
• Build the talk tracks, customer outcomes, and language the rest of the company uses to talk about features
• Pressure-test feature messaging with sales and partner-facing teams to make sure it works in the real conversations they're having
• Author GTM blog posts for product launches and integration announcements
• Write product page copy, plan and pricing page copy, integration page copy, and feature page copy
• Draft customer-facing emails for product updates that warrant them, in partnership with the Director of Marketing
• Some posts will go out under your byline. Others will be bylined by senior leaders depending on the topic and audience
• Surface, capture, and turn customer experiences into case studies and shorter-form stories
• Make sure customer stories show up across product pages, sales enablement, social channels, and announcements
• Maintain a current library segmented by industry, franchise size, and use case
• Build and maintain the product-specific assets sales and partner-facing teams need: screenshots, gifs, feature talk tracks, and demo flow guidance
• Be ready to produce new screenshots and gifs continuously as the product evolves
• Maintain a demo environment that is always current, clean, and ready for sales calls, webinars, screenshots, and product content
• Establish and follow a refresh cadence so the environment never falls behind the product
• Pull and interpret customer engagement data, product usage metrics, and content performance independently
• Maintain ongoing awareness of the competitive landscape and bring relevant intelligence into positioning and messaging decisions
• Have a point of view on why something isn’t performing
• Work with data the Director of Marketing provides and know the right questions to ask about it
• Provide product-accurate copy, screenshots, customer quotes, and feature talk tracks to the email programs owned by the Director of Marketing
• Provide demos, screenshots, and feature explanations for webinars owned by other teams
• Over time, build a product-led webinar program: feature-specific best practice demos that show customers how to achieve specific outcomes using CareerPlug

Requirements:

• 3 or more years in B2B SaaS product marketing, content marketing, or a closely related role with significant writing and product-adjacent work
• Strong writer with samples or a portfolio that demonstrates clear, audience-aware product writing
• Demonstrated experience translating product capabilities into customer-facing content (blog posts, web pages, sales enablement, case studies)
• Ability to independently pull and interpret marketing and product performance data (customer engagement, usage metrics, content performance, competitive signals) and use it to improve creative decisions
• Comfort working in modern marketing and design tooling (e.g. Asana, HubSpot, Figma, Loom, Canva) and a willingness to learn what you don't know
• Experience interviewing customers and turning their stories into usable assets
• Ability to manage multiple launches and content workstreams simultaneously without dropping details
• Familiarity with the franchise industry, either as a marketer who has worked with franchise brands or through direct experience in franchise systems
• Experience marketing to two-sided or multi-stakeholder audiences (platforms, marketplaces, or software with both a buyer and an end user)
• Background in or exposure to HR tech, workforce management, or recruiting software