Senior Manager - Performance Marketing

Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling. They are seeking a Senior Manager of Performance Marketing to scale up their marketing efforts, drive high-quality leads, and optimize performance across various channels.

Responsibilities:

• Responsible for planning, executing and maintaining performance marketing campaigns across channels
• Responsible for end to end Creative strategy to scale and optimize performance marketing
• Identify trends and insights, and optimize spend and performance based on the insights
• Run and analyze continuous multiple experiments to find new opportunities for growth and efficiency
• Demonstrate ability to work at both the planning level (generating ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data)
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports

Requirements:

• 6+ years of dedicated, full-time experience in performance marketing across Google, Meta, Linkedin & other ad platforms
• Proven track record of scaling profitable campaigns via creative strategy
• Expertise in rapid scaling up on at least 2 of these 3: Google Ads (Google Search, Google Discovery, Youtube Ads, Google Display Ads), LinkedIn Ads, and Facebook Ads
• Good experience in other ad platforms like Tiktok Ads, Quora Ads, Reddit Ads, and others
• Highly analytical with expertise in setting up, running, and reporting on experiments, and always sharing insights rather than just data
• Data-oriented with proven ability to optimise & scale campaign based on funnel analysis
• Ability to come up with creative ad ideas
• Good written communication skills