Sales Development Representative (HR Advisory) - Atlanta, GA

The Wilkinson Firm (TWF) is an enterprise workforce strategy and solutions company focusing on HR Advisory and Hospitality Staffing. They are seeking a Sales Development Representative (SDR) to build an outbound sales strategy for their HR Advisory division, targeting behavioral health and HHS clients. This role is crucial for achieving the division's $1.2M annual revenue target and offers a path to equity partnership.

Responsibilities:

• Build the outbound playbook for behavioral health and HHS practice clients
• Run 30-50 personally-signed cold emails per business day into Executive Directors, Practice Owners, Clinical Directors, CHROs, and CFOs
• Send 25-40 LinkedIn Sales Navigator connection requests per week with one-line personalized opens
• Place 8-15 warm-then-cold dials per day to people who opened or accepted
• Lead with The Workup as the wedge offer in your outreach
• Qualify replies, book Discovery Calls on the founder's calendar, log everything in HubSpot
• Iterate copy weekly. Document what works so the next SDR has a playbook

Requirements:

• 6 months to 3 years in B2B outbound sales (HR consulting, healthcare services, or PEO sales preferred)
• Comfortable selling to mission-driven clinical executives who screen out vendor-feeling outreach
• Familiar with behavioral health, IDD, or HHS sector, or willing to learn the vertical fast
• You've worked in a startup or early-stage environment before, or you know that's the environment you want
• You log every touch in CRM. If it's not logged, it didn't happen
• Self-directed. The founder will not check your activity hourly
• Eastern Time work hours
• Prior experience at a behavioral health provider, IDD organization, or HHS-focused consultancy
• Existing relationships with NABH, ABHW, or state-level behavioral health associations
• SHRM credential or HR sector fluency
• HubSpot, Apollo, or Sales Navigator fluency