Director, Product Marketing - International (EMEA & APAC)

Cresta is a company that unlocks the true potential of the customer experience through its unified AI platform. The Director of Product Marketing will own regional positioning for EMEA and APAC, serve as the primary product marketing partner to various leaders, and bring new international capabilities to market while ensuring effective collaboration across teams.

Responsibilities:

• Own regional positioning and narrative for EMEA and APAC, adapting Cresta’s global platform story into clear, compelling, and locally resonant messaging
• Serve as the primary product marketing partner to regional Sales, Marketing, and Customer Success leaders
• Bring new international capabilities (e.g., language support, regional features) to market, ensuring the field is equipped with clear positioning, messaging, and supporting collateral
• Act as a regional evangelist for Cresta’s platform in customer meetings, events, and executive engagements
• Partner with global product marketing to refine positioning, messaging, and launches based on regional insights
• Partner with global customer marketing to secure cases studies, customer advocacy and CAB participation amongst the International Cresta customer community
• Partner with global marketing on regional research driven content production
• Enable field teams with narratives, content, and competitive intelligence to drive pipeline growth
• Collaborate with demand generation and regional marketing to align campaigns with market nuances
• Develop scalable regional enablement frameworks for sales and customer-facing teams
• Analyze regional performance across pipeline, conversion, and win/loss to improve go-to-market effectiveness
• Act as a bridge between global and regional teams to balance consistency and localization

Requirements:

• 8–10+ years of product marketing experience in Enterprise SaaS or AI-driven technology
• Experience supporting go-to-market strategy across EMEA and/or APAC
• Strong narrative-building and storytelling skills for complex platforms
• Proven ability to partner with sales and drive revenue impact
• Excellent communication and executive presentation skills
• Highly analytical and data-driven
• Strong cross-functional leadership skills
• High cultural awareness across international markets
• Experience in contact center or customer experience technology
• Familiarity with AI, large language models, or agentic systems
• Experience in high-growth or scale-up environments