Marketing Manager

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish. They are seeking a versatile and performance-driven Marketing Manager & Digital Advertising Specialist to support marketing efforts and lead digital advertising initiatives for both internal brands and client accounts.

Responsibilities:

• Plan, execute, and optimize PPC campaigns across Google Ads and Meta for internal brands and client accounts
• Conduct keyword research, audience targeting, and budget optimization to maximize ROI
• Monitor campaign performance and continuously refine strategies based on data and trends
• Manage multiple client accounts with a focus on performance, retention, and satisfaction
• Meet with clients to understand goals, set up accounts, and present results and recommendations
• Deliver clear, actionable reporting and insights on campaign performance
• Stay current on PPC, paid social, and digital advertising best practices
• Develop and execute marketing strategies across multiple business units
• Plan and manage inbound marketing campaigns including email, SEO, content, and social media
• Own content creation efforts including blogs, landing pages, email campaigns, and marketing collateral
• Build and optimize marketing funnels, landing pages, and automation workflows
• Manage website updates and performance in collaboration with internal and external teams
• Track and report on marketing performance, lead generation, and funnel metrics
• Partner with Sales and leadership to align marketing efforts with revenue goals
• Maintain brand consistency across all channels and business units
• Manage content calendars and develop SEO-driven content strategies
• Create and publish social media content, and engage with audiences across platforms
• Develop sales enablement materials, case studies, and client-facing assets
• Support webinars, podcasts, and thought leadership initiatives
• Assist with trade shows, events, and promotional campaigns as needed
• Collaborate with leadership to shape and scale digital marketing offerings for clients
• Identify opportunities to improve marketing performance, processes, and tools
• Contribute to the development of new service lines within the organization
• Help define the long-term structure of the marketing and digital services team

Requirements:

• 2–5+ years of experience in digital marketing, with strong hands-on experience in PPC (Google Ads and Meta)
• Proven ability to manage and optimize paid media campaigns with measurable results
• Experience in broader marketing functions such as content, email, SEO, and campaign strategy
• Strong analytical mindset with the ability to translate data into actionable insights
• Experience managing multiple projects or accounts simultaneously
• Excellent communication and client-facing skills
• Self-starter who is comfortable operating in an evolving, growth-focused environment
• Experience with tools like HubSpot, Google Analytics, and marketing automation platforms
• Google Ads and/or Meta certifications preferred
• Some experience with design, layout, and creation of marketing brochures, graphics, presentations, etc
• Extensive experience with HubSpot and/or Salesforce with the ability to manage emails, workflows, sequences, tasks, dashboards, etc
• Demonstrated proficiencies in Microsoft Suite and Photoshop/Illustrator (or other design tool)