Senior PLG Growth Marketing Manager, Activation and PQL

Runpod is the AI Developer Cloud, used by more than 500,000 developers to build, train, deploy, and serve AI workloads. We are hiring a Senior PLG Growth Marketing Manager to own the developer journey from sign-up through activation, self-serve conversion, and product-qualified lead generation.

Responsibilities:

• Own the path from first visit to sign-up to first paid usage. Improve conversion across the homepage, key landing pages, pricing page, and sign-up flow
• Partner with product and design on in-console onboarding. Build lifecycle programs across email, in-product messaging, and community that reduce time-to-first-pod and lift activation rate
• Define and refine our PQL model with sales and product. Build the in-product triggers, scoring logic, lifecycle plays, and sales handoff motion that make the model useful
• Concept, run, and measure cross-functional campaigns aimed at acquiring and converting developers, ML engineers, infrastructure engineers, and AI-native companies
• Maintain a structured test program with hypotheses, instrumentation, readouts, and a bias toward tests that change what we do next
• Own the PLG growth dashboard. Pull from Snowflake, PostHog or comparable product analytics, CRM, GA4, and lifecycle systems. Surface insights weekly that change decisions, not just reporting

Requirements:

• 6+ years of B2B growth marketing experience, with at least 2 years owning sign-up, activation, self-serve conversion, lifecycle, or PQL metrics as a senior IC
• Hands-on PLG experience across sign-up, activation, conversion, expansion, and self-serve to sales handoff
• Direct experience defining or operating a PQL model with sales and product, including product signals, scoring, routing, and conversion measurement
• Strong analytical ability. You are comfortable with SQL or comparable tools and can build your own dashboard when needed
• Experience marketing to developers, ML engineers, infrastructure engineers, or technical buyers
• Fluency with a modern growth stack such as HubSpot or Marketo, Customer.io or comparable lifecycle tooling, PostHog, Amplitude, or Mixpanel, GA4, and Looker or comparable BI
• Strong writing and editing judgment. You can brief a copywriter, edit a landing page, and write the first version yourself when speed matters
• Successful completion of a background check
• Experience at an AI infrastructure, GPU cloud, dev tools, cloud infrastructure, open-source, or developer-first SaaS company
• Built or scaled a growth function from a small team into a structured program with clear KPIs and operating cadence
• Familiarity with AI/ML workloads, model deployment, inference, GPU compute, serverless infrastructure, or developer workflows
• Experience with community-led growth across Discord, Reddit, GitHub, Hacker News, technical events, or open-source communities
• Prior Series A through Series C startup experience