Manager of Influencer Marketing - Tiktok

AVSSR Innovations is a growing ecommerce accelerator that builds and scales multiple direct-to-consumer brands. They are seeking an experienced Organic Social Media & Community Growth Manager to lead content, engagement, and creator growth across various consumer brands, focusing on social media execution and community management.

Responsibilities:

• Social Media Execution: Manage and post daily content across TikTok, Instagram, YouTube Shorts, X, and Lemon8 using a balance of real and AI-generated media aligned with platform trends
• AI-Driven Content Creation: Use AI tools to generate videos, captions, and creative assets. Craft scroll-stopping hooks, scripts, and visuals optimized for performance
• Community Growth: Build and manage a branded Discord server that connects creators, fans, and affiliates. Foster a sense of belonging, interaction, and contribution
• Creator & Affiliate Management: Recruit, onboard, and activate 40–60 creators or affiliates within 90 days. Provide content prompts, track results, and reward top performers
• Content Repurposing: Convert video transcripts into blog posts and written content, ensuring consistency in tone and messaging across all channels
• Weekly Insights & Reporting: Prepare short weekly summaries featuring top-performing posts, learnings, and community highlights
• Audience Engagement: Maintain active presence across platforms — replying to DMs, comments, and engaging in relevant communities under brand accounts
• Social Commerce Oversight: Manage TikTok and Instagram Shops, ensuring products are correctly tagged and integrated into social content

Requirements:

• 3+ years of social media management experience across TikTok, Instagram, YouTube Shorts, and X
• Demonstrated success growing social media accounts organically (please share examples)
• Experience managing creator communities or Discord servers
• Strong understanding of video trends, hooks, and storytelling formats for short-form platforms
• Experience using AI tools such as Runway, Midjourney, ChatGPT, ElevenLabs, or CapCut AI
• Familiarity with ecommerce ecosystems (Shopify, Amazon, or affiliate-driven brands)
• Excellent written and verbal communication skills in English
• Proactive mindset with strong organizational and multitasking abilities
• Analytical approach to testing, iteration, and performance optimization
• Background in affiliate or influencer marketing programs
• Working knowledge of performance tracking and content analytics
• Experience with video editing or creative direction for short-form content