Growth Marketing Lead

Brisk Teaching is the leading AI platform for K-12 educators, empowering teachers to deliver personalized, curriculum-aligned instruction at scale. The Growth Marketing Lead will own the teacher growth engine, focusing on B2C strategies to enhance acquisition, activation, retention, and referral processes while designing and executing creative growth experiments.

Responsibilities:

• Own the teacher growth engine — end to end
• You own the B2C funnel from first impression to retained advocate. You'll set the strategy and the backlog — acquisition, activation, retention, referral — then work it, test it, break it, and rebuild it until the numbers move. You'll partner closely with Product, Lifecycle, Brand, and Field to connect growth bets to what's happening across the business
• Create seasonal growth plays that actually land
• Teachers live on a school calendar and so will you. You'll partner tightly with Social and Campaign to build major growth moments into back-to-school, winter break, testing season, and summer — turning cultural moments in the educator world into acquisition and re-engagement engines. You won't just plug into campaigns; you'll co-architect the growth layer underneath them
• Drive creative, high-leverage experiments
• Not just A/B tests. We're talking wild ideas that most marketers would talk themselves out of. You'll design experiments that blend behavioral psychology, storytelling, and technical creativity — referral loops, viral mechanics, landing pages that actually convert, in-product nudges that feel human. You'll have a bias toward bold and a respect for the data that tells you whether bold worked
• Build scalable growth systems
• You won't just spec the work — you'll build it. Automations, event tracking, attribution models, dashboards, integrations. You're comfortable inside Webflow, HubSpot, Klaviyo, and Posthog. You can write a script, wire up a zap, or prompt your way to a working prototype. You leave behind infrastructure that compounds
• Lead activation and retention depth
• You care as much about what happens after the install as before it. You'll use behavioral data to find friction, surface "aha" moments, and turn new users into the kind of teachers who evangelize Brisk in the staff lounge
• Be the data pulse of growth
• You monitor obsessively and communicate clearly. You own the metrics, the reporting, and the so-what. You build dashboards that give leadership the picture, then tell them what to do about it

Requirements:

• 6–10 years of experience in growth marketing, ideally in EdTech
• Proven track record running experiments that delivered measurable, scalable growth
• A history of building, not just advising. You've taken ideas from concept to live without needing a team of five to get there
• Experience vibe coding. You're not a full-stack engineer, but you're comfortable enough with code, no-code, and AI tools to build without always waiting on someone else
• Creativity -- the playbook bores you. You're always testing the angle no one else tried
• Analytical honesty. You're excited by what works and just as curious about what doesn't. You don't fall in love with your hypotheses
• Founder energy. You set your own bar, you close your own loops, and you default to figuring it out
• Deep care about teachers. Brisk's mission isn't a talking point for you — it shapes how you think about every experiment you run
• Background in edtech
• Technical fluency with Webflow, HubSpot, Klaviyo, Posthog, and GA4