Manager, CRM (Email Marketing)

Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling. They are seeking a Manager for CRM (Email Marketing) to design and execute targeted email marketing strategies, drive adoption of Salesforce Marketing Cloud, and analyze campaign performance.

Responsibilities:

• Design and execute targeted nurture sequences to re-engage leads from secondary lead magnets, aligned with overall marketing objectives
• Drive stronger adoption of Salesforce Marketing Cloud (SFMC) and keep the team updated on new features
• A/B testing, automation, and performance analysis
• Create engaging email & whatsapp content and design templates that resonate with our target audience
• Analyze campaign performance metrics using tools like SFMC, providing insights and recommendations for improvement
• Drive creative excellence to uplift the performance of campaigns
• Monitor industry trends and best practices to continually refine and optimize our email marketing efforts
• Monitoring and reporting of email campaign performance on a weekly, monthly and quarterly basis

Requirements:

• Bachelor's degree in business, marketing, or a related field
• 5+ years of experience in CRM growth marketing role, with a strong track record of managing CRM systems
• Proven experience in developing and executing CRM strategies that drive lead acquisition and customer engagement in a B2C setup
• Deep understanding of Salesforce Marketing cloud platform
• Exceptional analytical skills with a strong ability to interpret data and market trends
• Outstanding leadership and interpersonal skills, with the ability to work collaboratively across teams
• Excellent communication skills, with the capability to present strategic insights to stakeholders effectively
• Master's degree preferred