Global Downstream Marketing Manager

Spectrum Dynamics Medical (SDM) is an industry leader in innovative nuclear medicine and dedicated cardiology imaging platforms for global markets. The Global Downstream Marketing Manager will be responsible for driving market adoption, customer engagement, and revenue growth for the VERITON® 360° CZT SPECT/CT and D-SPECT® cardiac SPECT product lines, collaborating cross-functionally to execute downstream marketing initiatives.

Responsibilities:

• Develop and implement comprehensive downstream marketing plans to drive product and solution adoption
• Support sales funnel creation and acceleration through segmentation, targeting strategies, value-based messaging, and field-ready commercial plays
• Collaborate closely with the Sales organization to deliver sales enablement tools, training, competitive insights, and customer-facing materials that improve selling effectiveness
• Own go-to-market planning and field readiness for key initiatives (launch kits, talk tracks, objection handling, battlecards, and internal FAQs) in partnership with cross-functional stakeholders
• Analyze market trends, customer behavior, and key performance metrics to optimize programs and campaigns
• Serve as a subject matter expert on VERITON® and D-SPECT®, translating complex technical features (CZT detectors, AI-based imaging, unique system architecture, quantification capabilities, workflow advantages) into compelling clinical and economic value propositions
• Create and maintain high-quality customer-facing and sales enablement content, including brochures, pitch decks, clinical evidence summaries, case studies, presentations, digital assets, and white papers- providing master versions for regional localization
• Ensure clear, differentiated positioning across segments (general nuclear medicine, cardiology, oncology, theranostics)
• Maintain a clear messaging architecture (core narrative, proof points, claims support, and persona-specific talk tracks) to ensure consistency across personas, channels, and regions
• Establish and maintain strong relationships with clinicians, technologists, department leaders, and key opinion leaders (KOLs)
• Collaborate on customer advisory boards, user groups, and early-adopter programs
• Gather VOC insights to influence product roadmap, improve customer satisfaction, and refine messaging and training materials
• Translate VOC into prioritized, actionable inputs for Product Management (requirements, workflow needs, and competitive gaps) and close the loop with commercial teams
• Partner with Product Management and R&D to support feature updates, new releases, and portfolio enhancements
• Lead downstream launch readiness and execution- including messaging, field enablement, campaign planning, internal communications, and launch deliverables - ensuring commercial teams are prepared to sell and support adoption
• Manage product lifecycle activities, ensuring market alignment and customer satisfaction throughout the installed base
• Coordinate with the team on marketing activities for major industry congresses (e.g., SNMMI, EANM, ASNC, RSNA, etc.), including objectives, booth messaging, collateral development, hands-on demonstrations, scientific engagement, and follow-up plays in partnership with Sales
• Partner with the digital marketing owner to develop and execute digital tactics (email, social media, webinars, website updates) by providing messaging, content briefs, and downstream campaign strategy; measure performance and optimize
• Support physician education programs, lunch-and-learns, and training sessions
• Contribute to ongoing competitive analysis across nuclear medicine, SPECT/CT, PET/CT, and emerging modalities
• Contribute to competitive matrices, market maps, counter-positioning strategies, and field-ready tools
• Identify growth opportunities, emerging clinical applications, and threats to the product category
• Serve as a key partner to Sales, Clinical Applications, Product Management, R&D, Operations, Regulatory, and Medical Affairs
• Support onboarding and continuous training initiatives for commercial teams
• Provide downstream insights to guide strategic decisions, pricing strategy, and roadmap prioritization

Requirements:

• Bachelor's degree in marketing, Business, Engineering, Life Sciences, or related field
• 5–10 years of experience in downstream, field, product, or solutions marketing within the healthcare, medical devices, or MedTech sector
• Demonstrated success in supporting capital equipment or imaging technologies
• Strong understanding of clinical workflows and customer needs in cardiology, nuclear medicine, radiology, or oncology
• Proven experience developing marketing collateral, value messaging, and go-to-market strategies
• Ability to communicate complex concepts simply and effectively to both clinical and executive audiences
• Project management skills and ability to work in a fast-paced, cross-functional environment
• Comfort working in a high-growth, early-stage environment with shifting priorities - able to adapt quickly, stay organized, and execute with limited direction when needed
• Experience with nuclear medicine, SPECT/CT, PET/CT, or advanced imaging technologies
• Background working with AI-enabled imaging, workflow optimization, or quantification tools
• Experience supporting global markets and multi-regional product launches