Energize Group is seeking a Director of Search Engine Marketing to lead their SEM department. This role involves overseeing a team of specialists, driving performance across client accounts, and implementing systems to enhance operational efficiency and client outcomes.
Responsibilities:
- Lead, mentor, and manage the Google Ads and SEO teams to ensure exceptional performance and accountability
- Establish and execute department-wide strategies that align with client growth objectives
- Oversee team workflows to ensure high-quality deliverables and consistent client results
- Develop and oversee customized marketing strategies for Google Ads and SEO campaigns
- Monitor and analyze key performance indicators (KPIs), identifying opportunities to improve ROI and client outcomes
- Translate data insights into actionable growth strategies across paid and organic channels
- Maintain strong client relationships, ensuring high satisfaction, retention, and long-term success
- Design, implement, and refine scalable processes and standard operating procedures (SOPs) to improve efficiency
- Oversee and optimize the client onboarding experience, ensuring seamless transitions from onboarding to campaign launch
- Ensure consistent timelines, communication, and execution across all client engagements
- Drive alignment between marketing platforms and client CRM systems to enhance performance tracking and user experience
- Provide strategic insights into market trends, competitive landscapes, and emerging opportunities
- Collaborate across teams to ensure cohesive execution between paid media, SEO, and broader marketing initiatives
- Oversee SEO strategy, including keyword research, technical optimization, and content planning
- Guide content development efforts across blogs and website assets to improve organic visibility
- Provide recommendations for website optimization across platforms such as WordPress, Webflow, Squarespace, and Duda
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field
- 5–7 years of experience in search engine marketing, including both Google Ads and SEO
- Proven experience managing or leading marketing teams in a performance-driven environment
- Strong expertise in CMS platforms, including WordPress, Webflow, Squarespace, and Duda
- Proficiency with marketing and analytics tools, such as Google Ads, GA4, GTM, GoHighLevel, SpyFu, and BirdEye
- Demonstrated ability to analyze campaign performance and translate data into strategic decisions
- Exceptional organizational and project management skills, with the ability to manage multiple priorities simultaneously
- Strong written and verbal communication skills, with confidence in client-facing settings
- Comfortable working in a dynamic, fast-paced environment with evolving client needs