Replit is a software creation platform that enables users to build applications using natural language. The Brand & Creative Art Lead is responsible for defining and scaling the visual identity and creative direction across the company, ensuring clarity and consistency in Replit's brand expression across all major touchpoints.
Responsibilities:
- Define and evolve the Replit visual identity and overall design and art direction
- Set the visual standard across campaigns, product, growth, and brand work
- Translate strategy into strong visual ideas, concepts, and directions
- Guide visual expression across System, Scale, Story, and Services
- Lead art direction across campaigns, launches, and key brand moments
- Partner closely with Strategy, Copy, Product, and Marketing to develop integrated creative work
- Direct and critique work from internal designers and external agencies to ensure quality and alignment
- Partner with external agencies, studios, and production partners on concept and execution
- Contribute hands-on design and art direction across key initiatives and moments that define the brand
- Present and defend creative work to leadership and stakeholders
- Establish principles and guardrails that maintain consistency while allowing creative range
- Maintain a high bar for taste, craft, and originality across all outputs