Centene Corporation is transforming the health of communities, and they are seeking a Senior Manager, Marketing to manage all activities related to marketing and communications. This role involves providing strategic marketing solutions, overseeing the production of materials, and ensuring compliance with regulatory requirements.
Responsibilities:
- Manage all activities related to marketing, communications, preventive health education and product- or market-specific consumer experience initiatives
- Provide strategic marketing and communications solutions to meet business objectives and timelines
- Oversee the writing, design and production of member and provider materials including newsletters, educational materials, handbooks, directories, manuals, member ID cards, promotional advertising, and website content while maintaining Corporate brand and style guidelines and state compliance requirements
- Own end‑to‑end AEP readiness and execution across assigned lines of business, materials, and workstreams, ensuring all outputs are delivered on time, accurate, and compliant with regulatory, operational, and business requirements, while serving as the single point of accountability for AEP delivery from intake through final fulfillment
- Lead, develop, and implement product and/or health plan strategic marketing plans, including traditional and non-traditional channels, community outreach, and related initiatives to grow and retain membership
- Oversee the development, coordination and production of marketing activities
- Develop strategic marketing measurement plans to effectively assess performance of marketing and communications activities
- Produce accurate and timely reports needed for contractual or business needs
- Identify department and project needs, with continuous development of process and procedures to drive effectiveness
- Build and maintain internal and external business relationships
Requirements:
- Bachelors' degree in Communications, Journalism, Public Relations, Marketing, related field or equivalent experience
- 6+ years of marketing or communication experience, preferably in a healthcare environment
- Strong writing skills and experience using publishing software
- Current driver's license
- Previous managed care or government programs experience preferred
- Experience working with community based organizations a plus
- Experience working with the media preferred