WagePath is a B2B SaaS platform focused on construction payroll compliance. They are seeking a Content & Growth Marketing Specialist who will own the content calendar, produce engaging content across various mediums, and manage multi-channel campaigns to effectively reach their target audiences.
Responsibilities:
- Own the WagePath content calendar — planning, producing, and distributing content across our website, email, social, and other channels
- Ideate and craft compelling educational content across all mediums: written guides, Sales collateral, video interviews, social clips, email sequences, webinars, and more
- Create and structure content to rank in traditional search and position us to be cited in AI results — we know there's still a lot to learn here and we hope you're just as excited about that opportunity
- Ensure all content reflects WagePath's voice: credible, practical, and informative
- Plan, execute, and optimize multi-channel content campaigns targeting both our partner ICP (payroll platforms, HCM resellers) and direct client ICP (construction, landscaping, and trades contractors)
- Build and manage partner campaigns in close collaboration with the founding team — co-branded content, Sales assets, joint webinars, email campaigns, and enablement materials that help our partners tell the WagePath story to their clients
- Own campaigns end-to-end: audience targeting, messaging, creative coordination, and landing pages
- Build and manage email nurture flows for partner and direct audiences
- Produce and execute webinar and video interview content end-to-end: topic selection, speaker coordination, recording, promotion, follow-up, and repurposing clips for social
- Support event marketing across WagePath's 2026 calendar
Requirements:
- 1-3+ years of B2B marketing experience in SaaS or HR tech — with experience spanning campaigns, content, and/or events
- Strong writing skills — you can translate technical subject matter into content that earns trust and drives action
- Experience owning campaigns from brief to complete — you don't wait to be handed a plan
- Familiarity with tools like Claude, HubSpot, Riverside
- Interest in building AI skills and systems into your process
- Comfort working on a small team where you own outcomes
- Experience marketing to payroll, HCM, HR tech, or Construction Tech audiences
- Familiarity with the construction, trades, or field services industry
- Hands-on experience with SEO and AEO — writing content structured to be cited
- Prior early-stage or growth startup experience
- Entrepreneurial spirit
- Can-do attitude