Senior Manager of Growth Marketing (Temp - Parental Leave Coverage)

Grove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials. They are seeking a temporary Marketing leader to support the Acquisition function during a parental leave, focusing on increasing new customer acquisition and refining marketing strategy across channels.

Responsibilities:

• You’ll refine and execute the content pillars and quarterly editorial calendar (tentpoles, educational series, seasonal moments, brand/category launches) as well as refine platform‑native playbooks for TikTok, Instagram, YouTube, and emerging channels, setting cadence, formats, and publishing standards. Your team will turn insights into briefs, testing hooks, formats, and landing experiences that are optimized by channel and funnel position across paid and organic channels
• Manage and expand Grove’s creator program across macro, mid, micro, and community creators, managing sourcing, vetting, contracting, briefing, usage rights, and compliance. You’ll launch co‑marketing and partnership campaigns (mission‑aligned brands, NGOs, retailers, podcasts, newsletters) that extend distribution and credibility. Define guardrails for creator allowlisting/whitelisting (e.g., Meta Partnership Ads, TikTok Spark Ads) to scale top‑performing content
• Maintaining efficient CAC is one element of your strategy. You’ll own the impact of media mix, content focus, and strategy on first order profit and early tenure repeat rates in order to deliver cohort paybacks that align with business growth needs
• Run a transparent test and learn pipeline across channels, building the roadmap for new channel/tactic exploration while validating channel efficacy and sharing learnings that inform channel mix, creative, and customer experience
• Own budget planning, scenario modeling, and in‑quarter pacing; communicate tradeoffs and expected returns to leadership and Finance
• Partner with Product and Ecommerce teams on landing page and funnel improvements, Merchandising on launches and assortment priorities for our third-party and owned brands, and Sustainability and human health experts to align messaging with Grove’s mission and values
• Manage and develop a small, high‑performing team, including managing and selecting agencies to augment in house resources

Requirements:

• 8+ years of experience in direct-to-consumer brand, content, or social marketing with a proven record of scaling profitable new-customer volume
• Demonstrated understanding and execution of a modern marketing playbook
• Experience activating Reddit/forums, influencer/UGC, AEO/AIO and agentic commerce, and/or guerrilla/community tactics that measurably increase customer demand
• Ability to write a creative brief and translate creative concepting and theme ideation into assets that perform
• Comfortable with tests, lift studies, and content-assisted attribution; able to define the right KPIs for awareness and demand
• Experience hiring, managing, and developing small teams, balancing internal resources with agencies and contractors
• Passionate about sustainability and human health
• Technical depth in measurement & attribution, fluent in media mix modeling, multi-touch attribution, lift testing, and surveys
• Comfortable partnering with Product and CX teams to improve funnels, maintain data needs and accuracy, and optimize for conversion
• Hands-on experience with product feed architecture, rule logic, diagnostics, and GMC policies