Customer Marketing and Advocacy Manager

HR Acuity is the leading provider of employee relations case management and investigation software. They are seeking a proactive and experienced Customer Marketing and Advocacy Manager to develop and manage programs that engage and build relationships with customers, driving loyalty and satisfaction.

Responsibilities:

• Design and implement customer marketing programs that enhance engagement, retention, and loyalty
• Develop educational content and lifecycle campaigns to empower customers and drive product adoption
• Craft compelling customer communications across channels to foster satisfaction and long-term relationships
• Build and manage a scalable customer advocacy program to identify, nurture, and activate brand champions
• Develop and maintain a library of customer stories, case studies, testimonials, and video content
• Lead initiatives that showcase customer success through campaigns, events, and digital channels
• Partner with Customer Success to identify knowledge gaps and create tailored enablement resources
• Collaborate with Product to engage customers in beta programs, feedback loops, and roadmap validation
• Ensure customer insights are integrated into marketing and product strategies
• Plan and execute customer-facing campaigns, including newsletters, webinars, and product updates
• Manage communications and logistics for customer events such as roundtables, user groups, and product launches
• Drive participation and engagement through targeted outreach and personalized messaging
• Analyze customer engagement data and feedback to identify trends and opportunities
• Track and report on the effectiveness of customer marketing and advocacy initiatives
• Use insights to continuously optimize programs and demonstrate impact on business outcomes

Requirements:

• Min 5 years of experience in a customer marketing and advocacy role
• Proven track record of developing and implementing customer marketing and advocacy strategies
• Experience in a fast-paced B2B SaaS environment
• Bachelor's degree in Marketing, Business, or a related field
• Excellent communication and interpersonal skills to interact with customers and internal stakeholders
• Proficiency with marketing automation tools, CRM platforms and survey tools
• Analytical mindset with the ability to interpret data and translate findings into actionable insights
• Strong project management skills and the ability to handle multiple initiatives simultaneously
• HR Tech highly preferred