​Dir, Growth Marketing

WOW! Internet, TV, & Phone is seeking a Director of Growth Marketing to drive customer acquisition and market share growth. This role involves overseeing paid media strategies, direct mail marketing, and managing a multi-million-dollar acquisition budget to ensure measurable subscriber growth.

Responsibilities:

• Develop and execute the annual and quarterly growth marketing roadmap aligned to subscriber and revenue targets
• Own paid acquisition strategy across digital and traditional channels
• Establish clear KPIs (CPA, ROAS, CAC, LTV, conversion rates, market penetration)
• Drive continuous testing, optimization, and channel mix modeling
• Lead full-funnel paid media strategy across SEM, paid social, display, video/CTV, OTT, programmatic, audio, and traditional channels
• Optimize targeting, creative, bidding strategies, and budget allocation
• Partner with analytics to improve attribution modeling and incrementality testing
• Ensure local market customization while maintaining brand consistency
• Own direct mail targeting strategy, segmentation, and offer development
• Manage production timelines, print vendors, and in-home drop schedules
• Optimize response rates through testing (creative, format, offer, geography)
• Integrate direct mail into omnichannel campaigns
• Lead and manage media agencies, direct mail vendors, data providers, and marketing technology partners
• Negotiate contracts, scope of work, and performance benchmarks
• Ensure agencies deliver innovation, transparency, and measurable ROI
• Drive accountability through regular business reviews
• Own and manage multi-million-dollar acquisition budget
• Forecast spend and performance across markets and channels
• Reallocate investments based on performance data
• Identify efficiencies and cost-saving opportunities
• Partner with Sales, Finance, Analytics, Product, and Marketing teams
• Align promotional strategy with growth goals
• Support market launches, expansion builds, and competitive response plans
• Other duties as assigned

Requirements:

• 10+ years in growth marketing or performance marketing leadership
• Proven track record managing $25M+ acquisition budgets
• Deep expertise in paid digital media, direct mail, and attribution modeling
• Strong analytical skills with ability to translate data into actionable strategy
• Experience managing agencies and vendor ecosystems
• Exceptional leadership, communication, and stakeholder management skills
• Experience in telecom, broadband, subscription, or high-consideration consumer services