Product Marketing Manager

Acorns is a financial wellness app dedicated to helping individuals and families save and invest money for the long term. The Product Marketing Manager will support the messaging, go-to-market strategy, and content programs to drive adoption across Acorns' product portfolios, while integrating modern AI tools for efficiency.

Responsibilities:

• Support the development and maintenance of messaging frameworks that connect product capabilities to customer benefits across all touchpoints
• Support end-to-end GTM execution for product launches, including creative briefing, channel coordination, and launch communications
• Synthesize insights from research, customer feedback, and social sentiment into messaging recommendations to ensure we are speaking the customer's language
• Maintain a library of evergreen assets—such as FAQs, value propositions, and app store creative—to improve product understanding and reduce trust barriers
• Apply modern AI tools and workflows to improve the speed, quality, and consistency of product marketing deliverables
• Partner closely with Product, Brand, Growth, Lifecycle, Research, and Compliance to execute initiatives that drive measurable customer adoption

Requirements:

• 3–5 years of product marketing experience, with a track record of supporting product launches (Consumer, fintech, or subscription experience preferred)
• Strong communication and storytelling skills, with the ability to translate technical features into clear customer value
• Proficiency in using AI tools to support messaging development, content creation, or research synthesis
• Proven ability to synthesize customer insights into actionable marketing recommendations
• Experience developing customer-facing marketing assets and supporting evergreen content systems
• Ability to collaborate effectively across diverse teams in a fast-paced, regulated environment
• Hunger to deliver game-changing products
• Exceptional drive and precision in delivery
• A belief that your work is tied to your life's mission
• Optimistic about the potential of societal change