Lifecycle Marketing Manager

Anytime Garage Door is a nationwide residential garage door service company looking for a highly organized, data-driven, and customer-focused marketing professional. The Lifecycle Marketing Manager will be responsible for building targeted customer audiences and executing high-performing marketing campaigns to maximize customer retention and improve customer satisfaction.

Responsibilities:

• Build and manage customer audiences within ServiceTitan
• Create and launch targeted SMS, email, and direct mail campaigns
• Develop seasonal, promotional, maintenance, and service follow-up campaigns
• Partner with the Outbound Team to provide customer call lists and campaign targeting
• Track campaign performance and optimize based on results
• Maintain marketing calendars and campaign schedules
• Manage post-service customer satisfaction survey processes
• Create and optimize customer feedback workflows
• Monitor customer reviews and satisfaction trends
• Route customer feedback to the appropriate managers and departments
• Help ensure fast resolution of customer concerns
• Identify recurring customer experience issues and improvement opportunities
• Analyze customer data and campaign performance metrics
• Report on campaign ROI, retention rates, booking performance, and customer satisfaction scores
• Make recommendations to improve customer engagement and retention

Requirements:

• Experience using ServiceTitan marketing and audience tools REQUIRED
• Experience creating SMS, email, and direct mail campaigns
• Strong understanding of customer segmentation and retention marketing
• Experience managing customer surveys and feedback systems
• Excellent organizational and communication skills
• Data-driven mindset with attention to detail
• Ability to manage multiple campaigns and priorities simultaneously
• Experience in home services or service-based industries