Principal Product Manager, Monetization

Zillow is a leading real estate platform in the U.S. seeking a Principal Product Manager, Monetization to drive commercial experiences that enhance revenue. This role involves defining product strategy, managing a monetization roadmap, and fostering cross-functional collaboration to optimize user experiences.

Responsibilities:

• Define and drive product strategy in a high-stakes, cross-functional environment, shaping direction in partnership with senior leaders across the company
• Own a multi-quarter monetization roadmap end-to-end, from discovery and definition through launch and iteration
• Define and evolve self-serve and sales-assisted monetization experiences that reduce friction, improve activation, and increase time-to-value for real estate professionals
• Shape reusable monetization capabilities that can support multiple products and business models, rather than bespoke implementations for a single surface or team
• Drive cross-functional alignment across product, engineering, design, sales, finance, legal, and operations, keeping complex, multi-team programs moving without direct authority
• Partner with engineering and data science to define what success looks like and build the measurement systems to track it, including funnel performance, operational burden, and customer outcomes
• Implement durable customer insight mechanisms that keep the voice of the customer present throughout the product lifecycle
• Help shape scalable monetization systems that can support complex customer structures, account hierarchies, and multi-party purchasing workflows

Requirements:

• 8+ years of product management experience with direct ownership of complex, cross-functional product areas
• Demonstrated track record driving monetization, marketplace, or platform programs at scale, ideally in B2B or B2B2C contexts
• Experience owning complex monetization systems, such as shopping, onboarding, entitlements, billing and payments, pricing, or packaging
• Principal-level judgment: proven ability to define product strategy, sequence multi-quarter roadmaps, and navigate ambiguity in fast-moving organizations
• Strong cross-functional influence skills: experience aligning engineering, design, sales, finance, legal, and operations around a shared roadmap and driving decisions without direct authority
• Strong product and business judgment: comfortable sizing business impact, identifying measurement gaps, and using quantitative, qualitative, and customer insights to guide prioritization and tradeoffs
• Proven ability to synthesize complexity quickly, ramp on new domains, and pivot with confidence when priorities shift
• AI fluency: demonstrated use of AI tools to accelerate your own work, with a clear point of view on where AI capabilities can drive meaningful customer value in the product
• Experience with enterprise or hierarchical purchasing models, experimentation and funnel optimization, or the real estate industry is a plus