Product Marketing Manager, Hardware

PAR Technology Corporation is a leader in restaurant technology, empowering brands worldwide with innovative solutions. They are seeking a Product Marketing Manager to own the messaging and positioning for PAR’s hardware portfolio and services, translating technical capabilities into operator value.

Responsibilities:

• Develop and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator outcomes (uptime, throughput, labor efficiency, total cost of ownership)
• Translate technical specifications into operator value across enterprise and mid-market segments
• Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives
• Own the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator impact (downtime reduction, throughput protection, cost control)
• Identify competitive positioning opportunities against alternative service providers and OEM-direct offerings
• Partner with the growth team to build full campaigns that expand the services TAM, including emails, landing pages, PPC programs, and Gong cadences
• Align launch and campaign strategy with Product and Sales for new service tiers or coverage expansions
• Produce sales collateral including one-pagers, battlecards, and objection-handling guides for hardware and services
• Develop talk tracks that connect service capabilities to operator risk reduction and total cost of ownership
• Partner with Sales leadership to identify gaps in field readiness and close them with targeted enablement
• Train the FAST and FAM teams on what services is, how we position ourselves, and how we sell today
• Support pricing and packaging conversations with positioning clarity and competitive context
• Lead product marketing for PAR’s ISV partner relationships. Position integrations as operator value drivers, not technical footnotes
• Develop co-sell messaging and joint narratives that articulate combined value for shared operator prospects
• Create partner-facing and market-facing content that positions PAR integrations as part of an open, scalable operator platform
• Collaborate with ISV partners on launch coordination, solution briefs, and field-ready collateral
• Provide product marketing support to international markets on an as-needed basis. Ensure regional teams have access to accurate messaging and positioning assets that reflect PAR’s core platform narrative
• Serve as a resource for regional or international teams requiring messaging guidance, asset adaptation, or product clarity
• Support international launches or initiatives where product marketing input is required
• Run win/loss analysis for hardware and services deals. Build battlecards and surface competitive signals from the field
• Maintain a clear point of view on how PAR hardware and services compare to OEM-direct offerings, third-party MSPs, and alternative POS vendors

Requirements:

• 4 to 6 years in product marketing or related B2B SaaS roles, preferably in restaurant, retail, hospitality, or hardware technology
• Experience marketing physical products, services portfolios, or platform ecosystems
• Proven track record crafting differentiated messaging that drives adoption and pipeline
• Strong grasp of competitive analysis, positioning, and buyer segmentation
• Comfortable working with technical product specifications and translating them into operator value
• Confident communicator across all levels, from sales calls to executive briefings
• Self-directed and thrives in fast-paced, cross-functional environments
• Exceptional storyteller who can translate complexity into clarity
• Experience marketing to restaurant operators, QSR brands, or fast-casual chains
• Experience with ISV partner marketing or marketplace ecosystems
• Familiarity with the hardware lifecycle: sale, deployment, repair, refresh
• International market experience or exposure to global GTM motions