Strategic Marketing Manager, Industries

Role Overview

• Lead marketing strategy development and execution for assigned service lines, working directly with senior brokers, business leaders, and marketing leadership to support revenue growth, client engagement, and brand positioning.
• Serve as a trusted strategic advisor to business stakeholders, translating business objectives into integrated marketing and business development strategies.
• Own end-to-end execution of marketing initiatives, including planning, creative direction, project management, and delivery, ensuring timelines, quality standards, and business objectives are met.
• Develop sales enablement and business development materials autonomously, including pitch materials, capabilities decks, proposals, thought leadership, and client-facing content.
• Partner closely with Research to translate market insights, trends, and data into compelling narratives and differentiated client messaging.
• Collaborate with Marketing COEs (design, public relations, digital, content, etc.) to deliver integrated, omni-channel marketing programs such as reports, campaigns, web content, and presentations.
• Craft clear, persuasive messaging tailored to distinct audiences, including clients, prospects, and internal stakeholders.
• Proactively identify marketing and business development opportunities, recommending innovative approaches that reflect market dynamics and client needs.
• Ensure brand consistency and quality control across all marketing and communications deliverables, applying global standards and best practices.
• Measure and optimize performance by defining KPIs, evaluating impact, and adjusting strategies to maximize return on marketing investment.
• Maintain deep knowledge of the business, including service offerings, market trends, competitive landscape, and emerging opportunities.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field required.
• 5–7+ years of progressive experience in B2B marketing or communications, commercial real estate industry experience is strongly preferred.
• Demonstrated experience supporting business development efforts and independently developing client-facing sales materials.
• Proven ability to set strategy and execute with minimal oversight, managing multiple initiatives simultaneously.
• Experience working directly with senior-level stakeholders, including business leaders and revenue producers.
• Exceptional written and verbal communication skills, with the ability to translate complex ideas into clear, compelling messaging.
• Strong project leadership skills and the ability to manage cross-functional teams and external partners.
• Comfortable operating in a fast-paced, matrixed organization.
• Proficiency in Microsoft Office; working knowledge of Adobe Creative Suite.
• Commercial real estate experience preferred; B2B professional services experience required.

Benefits

• health, vision, and dental insurance
• flexible spending accounts
• health savings accounts
• retirement savings plans
• life and disability insurance programs
• paid and unpaid time away from work