Senior Manager, Enterprise Marketing

SimplePractice is improving access to quality care by providing health and wellness clinicians with essential tools for private practice. The Senior Manager, Enterprise Marketing will lead the channel marketing efforts for the enterprise segment, translating strategy into impactful programs and experiences to engage executive buyers in the healthcare sector.

Responsibilities:

• Partner with the GM of Enterprise and Senior Manager, PMM to define go-to-market priorities and identify the highest-leverage marketing opportunities
• Build and execute campaigns geared towards payers, employers, health care delivery systems, and partner ecosystems
• Translate product positioning (developed by Product Marketing) into a focused, channel-level marketing strategy
• Make clear tradeoffs on where to invest (events, campaigns, thought leadership, press etc.) based on impact rather than volume
• Design and execute high-impact marketing programs that engage and influence enterprise buyers
• Bring enterprise strategy to life through events, campaigns, and targeted experiences
• Ensure all programs are cohesive, high-quality, and aligned to core messaging
• Partner with Product Marketing to bring enterprise positioning and core collateral to life across channels and programs
• Adapt core narratives and assets for specific use cases (events, campaigns, executive audiences, etc.)
• Ensure messaging is applied consistently and effectively across all enterprise touchpoints
• Own the strategy and execution for enterprise events, including industry conferences and executive-level experiences (e.g., dinners, roundtables)
• Identify where we should show up and why, balancing visibility, access, and ROI
• Develop compelling event narratives and materials that resonate with senior buyers
• Partner with the web team to stand up enterprise-focused landing pages
• Own messaging and structure to ensure clarity and relevance for enterprise audiences
• Serve as the primary interface between Enterprise and the broader marketing organization (Creative, Lifecycle, Paid, Web, Product Marketing, Events, Community)
• Drive alignment and execution across teams, often navigating competing priorities and limited bandwidth
• Advocate for enterprise needs while working collaboratively to get work done

Requirements:

• 7+ years of experience in B2B enterprise marketing, with direct experience marketing to payer organizations, health plans, or similar enterprise healthcare buyers
• Experience operating in early-stage, zero-to-one, or new segment build environments (e.g., first or second marketer supporting a new business line)
• Proven ability to independently build and execute marketing programs in ambiguous environments
• Strong strategic thinking paired with a bias for action—you can define the plan and execute it yourself
• Exceptional writing and storytelling skills, especially for executive audiences
• Experience partnering closely with sales, partnerships, or business development teams
• Ability to influence without authority and navigate cross-functional organizations with constrained resources