Senior Manager, Product Marketing - Public Sector

Icertis is seeking a Senior Product Marketing Manager to develop and drive the go-to-market strategy and execution for Icertis in the Public Sector industry. This role involves the execution of a wide variety of marketing initiatives targeting federal agencies, government contractors and other entities in the Public Sector market, in close collaboration with Marketing, Sales and Product Management.

Responsibilities:

• Drive messaging, positioning and go-to-market strategies for Icertis products targeted at the Public Sector industry, including federal agencies, government contractors, state and local government, etc
• Develop product presentations, guides, technical briefs and other tools to enable sales teams to sell Icertis effectively to our key target markets and audiences
• Work cross-functionality with members of the Product Marketing, Marketing, Sales and Product teams to define and implement tactics and strategies to achieve overall revenue goals
• Develop and train field teams on sales enablement tools
• Participate in cross-functional go-to-market planning and execution of activities for all Icertis Public Sector-related product releases and launches
• Attend tradeshows and other events to represent Icertis and showcase the technology
• Work closely with leadership to identify and track key metrics related to go-to-market activities and content effectiveness

Requirements:

• 7+ years of relevant experience in high-tech or enterprise software in Product Marketing or Product Management
• Proven ability to create and execute go-to-market strategies for products and solutions
• Strong organizational and execution skills and attention to detail
• Highly skilled at critical decision-making; ability to evaluate business issues and resolve problems; ability to develop and write a business plan
• Public Sector experience preferred