Brand Marketing Manager (Contract) – Hearthstone | Irvine, CA or Remote (US)

Blizzard Entertainment is seeking a Brand Marketing Manager for their Hearthstone Marketing Team to support global publishing and product marketing initiatives. The role involves managing creative projects, driving marketing campaigns, and collaborating with cross-functional teams to enhance brand visibility and engagement.

Responsibilities:

• Champion Brand projects directly with internal creative partners and external agency partners to identify product creative strategy and ensure all communications materials deliver against that strategy. This includes the day-to-day management of the external creative agency and internal creative partners to help ensure we’re operating at optimal levels
• Manage Hearthstone’s creative pipeline, creating amazing content across all consumer touchpoints, including owned and operated channels, live events, and storefront activities
• Drive brand and tentpole marketing campaigns to promote Hearthstone, with a focus on social trends and digital channels
• Drive project management pipelines for overall schedules and deadlines, and review agency estimates for services. Plus, you’ll help us manage trafficking/approvals processes and asset needs and distribution to international offices
• Build creative briefings for key art, logos, and other branded assets, and attend subsequent creative reviews to provide feedback and direction
• Collaborate for retrospective campaign analysis and lean on results to evolve future projects
• Communicate and motivate cross-functional teams around a single strategy. Collaborate with key development team personnel on go-to-market strategies and creative asset development
• Assist with content pipeline and brand review of User Acquisition and Storefront assets
• Able to learn new markets quickly and adjust to changing market dynamics and competitive landscapes
• Create the messaging strategy and write copy for UA creatives, mobile store pages, and owned and operated channels

Requirements:

• 8+ years of experience in marketing, creative agency account management, or related fields; mobile publishing experience a plus
• Experience working with cross-functional teams and external agencies, communicating feedback clearly and effectively; strong written and verbal communication skills
• Proven ability to manage multiple projects simultaneously, with strong strategic and creative thinking
• Strong organizational and project management skills, with a high level of attention to detail and ability to reprioritize under shifting deadlines
• Strong critical thinking skills with the ability to navigate ambiguity and manage competing stakeholder needs effectively
• Collaborative team player with the ability to balance inputs from multiple teams and drive aligned strategies
• Passion for gaming, particularly across PC and mobile platforms
• Resume
• Cover Letter including: Why you are interested in working at Blizzard, Your familiarity with Hearthstone, Relevant knowledge or experience with the gaming industry and content creators/influencers
• Experience working in a global, multicultural environment
• Awareness of mobile gaming behavioral trends
• Public speaking and presentation skills