Generative Creative Technologist, Marketing Futures

Intuit is seeking a Generative Creative Technologist to join their Marketing Futures Team, focused on developing and scaling AI-enabled marketing capabilities. The role involves creating scalable multimedia assets using generative AI tools, collaborating with various teams to deliver AI-generated creative, and conducting rapid experimentation to enhance marketing strategies.

Responsibilities:

• Generate scalable creative assets including images, video, audio, and interactive content using generative AI platforms (Claude Cowork, Cursor, GPT Frontier, Adobe Gen Studio, Adobe Firefly, Runway, Midjourney, VEO, Flow, Kling, Sora, Profound (GEO), and emerging tools)
• Take creative concepts from 0 to 1 by rapidly building functional prototypes and proof‑of‑concepts using vibe coding tools (e.g., Claude Code, Cursor, Codex) and Python
• Partner with Brand/Design and Performance Media teams to deliver AI‑generated creative for paid campaigns, landing pages, social, and partner marketing
• Drive AI‑generated creative from pilot into live, in‑market campaigns and measure impact against real business outcomes: incremental subscribers, conversion rate lift, CAC efficiency, and LTV growth. Own the path from prototype to performance, partnering with Performance Media and Analytics to validate that AI creative is not increasing campaign velocity, but measurably better at driving personalization at scale (revenue/retention)
• Design and execute rapid A/B/C testing programs for AI‑generated creative, measuring lift in CTR, CVR, and engagement across channels
• Build reusable prompt‑based design workflows and creative templates that enable non‑designers across the marketing org to produce on‑brand assets
• Develop AI‑generated moodboards, style scoping tools, and interactive content prototypes that accelerate creative development from weeks to days
• Collaborate with paid media teams to test AI‑generated creatives across Meta, Google, TikTok, and programmatic platforms; integrate with platform APIs for real‑time performance filtering
• Stay current with the rapidly evolving generative creative landscape; evaluate new tools, techniques, and models and recommend adoption strategies
• Ensure all AI‑generated creative adheres to Intuit brand guidelines, compliance requirements, and ethical AI standards