Director, Growth Marketing

Unite Us is a company focused on connecting communities to health and social services. They are seeking a Director of Growth Marketing to build and scale their demand generation engine, leading a team responsible for various marketing functions and driving revenue growth across buyer segments.

Responsibilities:

• Build and own the growth marketing strategy — defining target segments, channel mix, campaign architecture, and pipeline targets in close partnership with the SVP of Marketing and Communications and Sales leadership
• Design and execute multi-channel demand generation programs including account-based marketing (ABM), digital advertising, content syndication, paid and organic digital channels, email nurture, and webinar programs tailored to targeted buyer personas
• Identify and implement the right tools, platforms, and processes to support scalable demand generation — standing up capabilities that don't exist today where needed
• Introduce AI-assisted workflows across marketing operations — including content production, campaign optimization, and lead scoring — to increase team velocity and efficiency
• Establish clear KPIs and reporting for demand generation: pipeline contribution, conversion rates, cost per opportunity, and channel-level ROI. Build the dashboards and cadences to make this data actionable
• Partner with Revenue Operations to strengthen lead management infrastructure; scoring models, routing logic, CRM integration — ensuring clean handoffs to Sales
• Collaborate with Sales to define and improve the inbound lead process, including qualification criteria, distribution logic, and follow-up cadence
• Own the company's event strategy, including Unite Us-hosted events and One Continuum, the annual customer conference — with clear goals tied to pipeline generation and customer engagement
• Develop field marketing programs aligned to state-level and regional sales priorities, including presence at key industry events
• Build demand generation approaches tailored to complex, multi-stakeholder procurement cycles and policy-aligned thought leadership
• Support healthcare IT analyst relations and amplify customer evidence programs — case studies, ROI stories, peer references — that accelerate deals and strengthen competitive positioning
• Ensure marketing data practices and tracking align with healthcare data sensitivity and evolving digital privacy requirements
• Build, lead, and mentor a high-performing growth marketing team — setting clear expectations, managing performance, developing talent, and managing agency relationships and budget

Requirements:

• 10+ years of progressive marketing experience in B2B SaaS, with significant time in demand generation or growth marketing leadership
• 5+ years building and leading marketing teams of 5+ people
• Track record of building demand generation programs and infrastructure — not just inheriting mature systems. Comfortable in environments where processes, tools, and playbooks need to be created
• Experience with account-based marketing and selling into multi-stakeholder buying committees with long sales cycles (12+ months)
• Proficiency with marketing automation platforms, CRM (Salesforce), and analytics tools
• Practical experience using AI tools to improve marketing productivity