Airbnb is a global leader in hospitality, connecting millions of hosts and guests. The Staff Advanced Analyst for Guest Engagement will be responsible for leading analytics on lifecycle marketing programs, driving insights and experimentation to enhance guest engagement and increase bookings.
Responsibilities:
- Own the analytics roadmap for Guest Engagement — define what to measure, what to test, and where the biggest opportunities lie across the full guest lifecycle. Specific projects and prioritization decisions should exist because of your recommendations
- Design and analyze experiments at scale across abandon journeys, demand gen ML model rollouts, and placement-level A/B tests. Develop measurement frameworks (holdouts, proxy metrics, annualized impact models) to accurately attribute cumulative program impact
- Surface proactive insights that go beyond reporting — user segmentation, funnel analysis, fatigue signals, channel optimization — and translate them into strategic recommendations for Director-level marketing leaders
- Build scalable, self-serve reporting (dashboards, OKR tracking, experiment trackers) that empowers partners and frees AA capacity for higher-leverage work
- Collaborate cross-functionally with MarTech DS on ML model feedback loops and attribution, with SF&A on goal methodology, and with India-based analytics resources on operational reporting