Klaviyo is a company that empowers creators to own their destiny by making first-party data accessible and actionable. As a Sr. Partner Marketing Technology Alliances Manager, you will play a critical role in activating the technology partner ecosystem through joint marketing and demand generation, collaborating with ecommerce platforms and technology partners to accelerate the adoption of the Klaviyo platform.
Responsibilities:
- Lead and execute joint marketing programs with technology partners that drive demand, pipeline influence, and adoption of the Klaviyo platform
- Design and deliver integrated co-marketing initiatives across campaigns, content, launches, and ecosystem programs in partnership with ISVs and ecommerce platforms
- Own technology partner sponsorship strategy and execution for Klaviyo’s flagship initiatives, including K:Boston, K:Sydney, K:London, and other global moments
- Create compelling sponsorship and activation opportunities that align partner objectives with Klaviyo’s brand, audience, and go-to-market priorities
- Partner closely with Partnerships, Field Marketing, Events, Product Marketing, and Sales to align partner marketing programs with broader business goals
- Own end-to-end execution of partner marketing initiatives — from strategy and planning through launch, execution, and performance measurement
- Leverage data and insights to evaluate program effectiveness, optimize ROI, and scale successful partner motions
- Act as a connector across Marketing, Partnerships, Sales, and Product to ensure consistent messaging, strong execution, and clear partner value propositions
- Champion partner and field feedback internally to continuously improve ecosystem marketing effectiveness
- Stay current on ecommerce and technology partner trends, competitive dynamics, and platform innovations to bring fresh, relevant ideas to market
- Perform other related duties as assigned