Klaviyo is a company that empowers creators to own their destiny by making first-party data accessible and actionable. The Sr. Partner Marketing Technology Alliances Manager will activate the technology partner ecosystem through joint marketing and demand generation initiatives, collaborating with various partners to accelerate the adoption of the Klaviyo platform.
Responsibilities:
- Lead and execute joint marketing programs with technology partners that drive demand, pipeline influence, and adoption of the Klaviyo platform
- Design and deliver integrated co-marketing initiatives across campaigns, content, launches, and ecosystem programs in partnership with ISVs and ecommerce platforms
- Own technology partner sponsorship strategy and execution for Klaviyo’s flagship initiatives, including K:Boston, K:Sydney, K:London, and other global moments
- Create compelling sponsorship and activation opportunities that align partner objectives with Klaviyo’s brand, audience, and go-to-market priorities
- Partner closely with Partnerships, Field Marketing, Events, Product Marketing, and Sales to align partner marketing programs with broader business goals
- Own end-to-end execution of partner marketing initiatives — from strategy and planning through launch, execution, and performance measurement
- Leverage data and insights to evaluate program effectiveness, optimize ROI, and scale successful partner motions
- Act as a connector across Marketing, Partnerships, Sales, and Product to ensure consistent messaging, strong execution, and clear partner value propositions
- Champion partner and field feedback internally to continuously improve ecosystem marketing effectiveness
- Stay current on ecommerce and technology partner trends, competitive dynamics, and platform innovations to bring fresh, relevant ideas to market
- Perform other related duties as assigned