Manager Brand Marketing

MITER Brands is a residential window and door manufacturer that provides a leading portfolio of window and door brands for the new construction and replacement segments. The Brand Marketing Manager will develop and implement brand strategies and campaigns to increase brand awareness and drive profitability, collaborating closely with various teams to support sales growth and business initiatives.

Responsibilities:

• Develop strategies that reinforce our guiding principles and brand values
• Develop channel-specific tools aligned with business goals and growth initiatives
• Manage cross-functional agency teams, stay on budget, and produce industry-leading work
• Manage the assigned marketing budget and ensure alignment with sales strategies to achieve business objectives
• Craft compelling messaging that highlights brand benefits and competitive advantages across all touchpoints, including presentations, websites, social media, videos, collateral, white papers, case studies, and PR
• Develop creative briefs and product-launch plans to ensure clear understanding of deliverables and success metrics
• Establish credibility as a thought leader in the B2B residential building-products space
• Maintain a consistent brand presence in accordance with brand guidelines
• Coordinate and schedule projects to ensure timely and accurate completion
• Collaborate with the Digital and Marketing Operations teams to maintain and optimize websites, SEO initiatives, and social-media channels
• Facilitate and drive alignment between Sales, Product, and Senior Leadership stakeholders
• Create and present training presentations for Sales and Customers to align on new marketing initiatives
• Partner with the Digital and Marketing Operations teams to monitor market performance, customer feedback, and KPIs, recommending optimizations as needed
• Monitor and document competitor activity and broader industry trends
• Prepare status reports on marketing efforts, performance, and initiatives

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent combination of education and experience
• Minimum of 6 years of experience in B2B marketing
• Demonstrated success in developing and launching market-leading communication programs
• Strong background in marketing strategy, print and digital marketing, lead generation, and web-content management
• Managed vendor sourcing, contracts, and budgeting across multiple initiatives
• Working knowledge of marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Exceptional attention to detail with the ability to manage multiple concurrent projects, prioritize effectively, and meet deadlines
• Strong copywriting, editing, and proofreading skills consistent with Associated Press (AP) Style
• Excellent communication and analytical skills and the ability to work well in a team environment
• Proficiency in Microsoft Office programs
• Experience in the construction or building-products industry
• Experience managing a B2B marketing budget
• Prior brand or marketing management experience