Senior, Technical Content Marketing

Unity Technologies is seeking a Senior Technical Content Marketing Manager to strategize, create, and deliver high-quality technical content to fuel go-to-market efforts and help users master Unity tools. This role involves developing a robust content pipeline, collaborating with various teams, and creating multimedia content to support professional game developers.

Responsibilities:

• Develop and co-develop technical articles and sample code in collaboration with stakeholders such as tech artists and R&D engineers
• Create and produce short feature-in-action videos and tutorials using in-editor footage
• Build mini-demos, samples, and code snippets to facilitate user experience, onboarding, and success

Requirements:

• Unity Editor Expertise: Must be technically inclined with high proficiency in using the Unity editor, capable of confidently and articulately explaining technical concepts and workflows within it including writing C# code
• Content Creation Focus: Substantial hands-on experience in creating game development content for both customer acquisition and customer success
• Technical Audience Understanding: Deep understanding of the game development landscape and its technical audiences (across programmers, artists, designers, producers, etc.)
• Deep Technical Content Marketing: Proven experience in deep technical content marketing, including writing, editing, and producing video content
• Multimedia Production Skills: Proficiency with Adobe Premiere, After Effects, and audio editing software like Audacity
• Multichannel Marketing: Understanding and experience with multichannel marketing, specifically as it relates to pre- and post-purchase customer journeys
• Self-Starter/Initiative: A proactive self-starter who takes initiative to propose and execute ideas on when, where, and how technical content should be created to complement the larger content strategy and support go-to-market motions
• Collaboration and Leadership: Highly collaborative, willing to lead technical video content projects and partner cross-functionally (e.g., with PMM, creative, events, web teams) to build robust content marketing strategies
• Best Practice Establishment: Ability to establish and enforce best practices for technical articles, sample code, and video content, educating the team on effective and ineffective approaches
• Experience in tutorial creation or teaching Unity
• Experience and knowledge with using Unity for Industry or gaming services
• Experience as developer