Marketing Manager

The Middle States Association (MSA) is a global leader in accreditation and educational improvement, headquartered in Philadelphia. They are seeking a Marketing Manager to implement marketing strategies, manage ad campaigns, and maintain brand consistency across various platforms to support their growth targets.

Responsibilities:

• Implement marketing strategies to hit our growth targets, partnering closely with the VP of Member Success
• Publish across WordPress, Squarespace, email, and social media
• Manage the technical integrations between our membership database and website
• Run ad campaigns and report the metrics that tell us what's working
• Help execute virtual and in-person events, webinars, and workshops
• Keep our brand consistent across everything we publish
• Other duties as assigned. Be ready for the unpredictable

Requirements:

• 2+ years doing marketing, content, or creative work
• Comfortable across various social platforms and email/web tools
• Experience running ad campaigns
• Ability to target an audience, track success metrics, and pivot to achieve goals
• Curiosity about innovative educational models
• Ability to pull numbers, spot patterns, and build a simple dashboard
• Comfortable with ambiguity and change
• Ability to anticipate problems before they land on someone else's desk
• Ability to ask questions and challenge conventional wisdom
• Experience shipping projects that may have flopped and the ability to analyze why