Manager - Brand Activation (Consumer Products Division)

L'Oréal is a leading beauty company dedicated to innovation and quality in beauty products. The Brand Activation Manager will strategize, develop, and execute impactful in-store activations and marketing campaigns to enhance brand experiences and drive consumer engagement.

Responsibilities:

• You will strategically plan, develop, and execute compelling in-store activations, promotions, and merchandising initiatives that capture shopper attention to drive demand
• You will work closely with Marketing and Account Management teams to influence the go-to-market strategy and market activation
• You will collaborate with internal teams (Marketing & Account Management) and external partners and agencies to ensure flawless development and execution of in-store displays, signage, and promotional materials in line with brand strategy and equity
• You will engage and serve as an active voice within the business planning process
• You will be accountable for budget management and allocation for activations to ensure maximum impact and ROI; and track performance to identify key learnings for optimization
• You will develop and deliver compelling sell-in materials and presentations for new product launches and ongoing promotions. This will include the forecast calculation for displays, and any other in-store execution aligned with the commercial team
• You will track, analyze and share with key stakeholders the performance of activations, using sell-out and syndicated data, market research, and consumer insights to identify key learnings and opportunities for optimization and improve shopper engagement and conversion
• You will establish relationships and serve as key point of contact for retailers’/distributor teams responsible for marketing advertising and retail execution teams
• You will partner with key BAL US stakeholders to ensure strategic and cross functional alignment

Requirements:

• Education: Bachelor's degree in marketing, Business Administration, or a related field
• Years of experience: 5+ years of experience in trade marketing or shopper marketing
• Language: Fully Bilingual (Spanish and English) Excellent communication skills (Written and verbal)
• Travel: This position may require 25-40% travelling
• Job Specific Experience/Skills
• A proven track record of developing and executing successful in-store activations and shopper marketing campaigns, with strong understanding of retail environments and shopper behavior
• The ability to influence stakeholders, negotiate effectively, and collaborate with internal teams and external partners
• Excellent organizational skills to manage complex projects, budgets, and timelines from concept to completion
• Strong presentation and communication skills to deliver compelling sales materials and build relationships
• Proficiency in analyzing sell-out and syndicated data (using tools like PowerBI and Microsoft Office) to find opportunities and drive strategy
• Technical Skills: Proficient in Microsoft Office (Word, Excel, PowerPoint) and PowerBI
• Experience working with beauty or consumer goods brands
• Experience with multiple markets across US and Caribe