Marketing Campaign Manager – Medicare Communications

Amerit Consulting is a fast-growing staffing and consulting firm seeking an accomplished Marketing Campaign Manager – Medicare Communications. The role involves supporting client-specific campaigns, member communications, and digital experiences, with a focus on driving member acquisition, engagement, and retention through various marketing initiatives.

Responsibilities:

• The Commercial Member Acquisition Marketing team is seeking a dynamic and execution-focused Marketing Analyst to support client-specific campaigns, member communications, and digital experiences
• This role partners closely with marketing strategists and cross-functional teams to develop, implement, and optimize marketing initiatives that drive member acquisition, engagement, and retention
• The ideal candidate brings strong experience in Medicare marketing, campaign management, compliance-driven communications, and data-driven performance optimization
• This individual will support both digital and print marketing initiatives while ensuring all communications align with regulatory requirements and organizational objectives
• Develop, implement, and evaluate marketing strategies and campaigns that drive member engagement and acquisition
• Execute multi-channel marketing campaigns across email, digital, direct mail, and print communications
• Support Medicare member onboarding communications and engagement initiatives
• Develop and maintain microsites, digital content, and marketing assets for open enrollment campaigns
• Create and edit consumer-friendly communications including emails, flyers, presentations, and web content
• Manage campaign execution through Workfront, JIRA, and other project management platforms
• Coordinate with creative, legal, communications governance, digital, and account management teams
• Track campaign performance using Adobe Analytics, Google Analytics, campaign IDs, and UTM parameters
• Analyze open rates, response rates, return mail metrics, and list health to optimize campaign effectiveness
• Ensure all communications meet Medicare, compliance, and regulatory standards
• Maintain campaign documentation, timelines, and project deliverables
• Support client-specific member acquisition and retention campaigns for large employer groups
• Leverage data insights to recommend improvements and optimize marketing outcomes
• Manage multiple projects simultaneously while meeting deadlines and budget requirements

Requirements:

• Bachelor's degree or equivalent combination of education and experience
• 5+ years of digital marketing, campaign management, or marketing operations experience
• Must have Medicare marketing and member communications experience
• Experience working in regulated healthcare, Medicare, or health insurance environments
• Strong project management and organizational skills
• Must have experience with Adobe Analytics, Google Analytics, and Workfront
• Advanced proficiency with Microsoft Office Suite (Excel, PowerPoint, Outlook)
• Excellent analytical and quantitative skills
• Strong stakeholder management and cross-functional collaboration experience
• Ability to work independently and manage competing priorities
• Experience balancing marketing objectives with compliance and regulatory requirements
• Strong understanding of customer engagement and member communication strategies
• Expertise in campaign execution, reporting, and performance measurement
• Experience with website content management and editing platforms
• Familiarity with campaign tracking methodologies and marketing operations processes
• Strong attention to detail and quality assurance experience
• Data-driven mindset with a focus on continuous improvement